A startup for the launch of natural cosmetics in Tajikistan, has a place to be.
Natural cosmetics are popular in the world today. Their use is becoming more and more popular among women and young people. In Tajikistan, almost no one is engaged in the production of natural cosmetics, since there is no special demand yet, people are not informed about the consequences of using non-natural cosmetics. The usual products that we can find in any supermarket are made with a lot of chemicals that are harmful to the human body. And natural (bio), in turn, are made mainly on herbs, have a huge number of advantages not only for our body, but also for our nature, since fewer chemicals, plastics will be used for their production, respectively, harmful emissions into our environment will be reduced.
Hilola Shodieva is a young girl, a 4th-year student of the Faculty of Economics of TNU, who has long dreamed of starting her own business. Her hobby is the production of natural cosmetics (soaps, shampoos, balms, gels). Initially, she produced all this for herself and her loved ones, but after taking courses as part of the Start-up promotion project, which was implemented by the PO “Zamonat” in cooperation with PEM Consulting in 2021, she decided to transfer her hobby to the business level. Thanks to participation in this program, Hilola acquired the basic concepts and knowledge of how to implement her business idea. To this end, she took online courses (The production of natural cosmetics) and decided that she wanted to open her own business, to do what she loves. Her hobby will not only bring pleasure, but will also bring profit.
🌱 My love for nature and natural beauty inspired me to create natural and healthy skin care products.
🌱 I manually make solid shampoos, different kinds of soaps, balms, chestnuts, bombs, bath salts and many other skin amenities. Thanks to their natural composition, these products take care of your skin, and most importantly support your natural beauty.
Hilola, very actively participates in various projects, studies at various trainings, improves her business education, believes that it is very important to constantly gain new knowledge for her development.
It is worth noting that Hilola mainly orders ingredients for the production of its products online from Russia or Uzbekistan. The production of natural cosmetics turned Hilola’s life upside down. Today she talks about natural cosmetics, helps girls learn how to choose the right cosmetics that are of good quality and do not harm their health.
What is natural cosmetics?
Natural cosmetics consist of vegetable raw materials, that is, they do not contain parabens, SLS, silicone, synthetic fragrances and dyes, paraffins, GMOs, raw materials of animal origin. Often natural cosmetics are also called “organic”, although they differ slightly in composition. There are no ingredients of animal origin in organic cosmetics, and plant components should be at least 95%. In nature, the use of animal ingredients is permissible, and vegetable ingredients should be at least 50%.
Today, Hilola focuses on retail customers who will provide a small volume of sales, but in the future she sees that her task as a manufacturer is to carry out B2B sales, access to the wholesale direction through distributors.
Currently, Hilola is also considering obtaining international organic certification, which will help it to take its sales to a new level in the future.
Hilola is not only engaged in the production of products, but also considers issues of improving its activities. There are areas that she, as a start-up, needs to pay great attention to – PR, marketing, brand awareness. But the main tasks are still certification, registration, growth and modernization of production, access to new markets.
Hilola is currently solving the issues of registering her business and brand, and also plans to expand online sales of natural cosmetics through social networks. In the future, Hilola aims to create an online store selling its cosmetics, not only in Tajikistan, but also abroad.
We wish the young, talented and ambitious girl success, we really hope that soon Hilola will achieve her goals and will be one of the major manufacturers of natural cosmetics in Central Asia.