Although e-books are becoming increasingly popular among the population, the demand for printed editions is also growing.
Mahina Nabieva is a participant of the Project Rural Integrated Development | TRIGGER has been developing and promoting her project “Kitob_tj_hujand” for the third year.
🔹 How to promote your project properly?
🔹 What do you need to do?
🔹 How did the Кitobtj_khujand project get started .
Read more about this and more in the interview below:
Why did you decide to become an entrepreneur? How did you come up with the idea of creating a project?
Hello, my name is Mahina, I am the founder of the project “Kitob_tj_hujand”. And today I will tell you about the promotion of my project.
I love to read books since childhood, growing up I became interested in business literature so I had a desire to be an entrepreneur.
After I finished reading books by Robert Kiyosaki, I realized that I want to do business, and it is now the third year, as I develop my project through Instagram.
What have you gained from participating in the Integrated Rural Development Project/ TRIGGER activities?
This project, over time, gave me a basic knowledge of marketing, promotion, and told me how to find my potential client. Also in this project I found a lot of friends, new potential clients and went through three stages of the project.
Share your results and future plans?
Now we work both online and offline, online we deliver books all over Tajikistan, and offline we work in malls where we sell our books. In the future we want to expand and open our own store.
Your wishes to aspiring entrepreneurs?
As a new entrepreneur, I started my business in Instagram, and I advise you to also open a business account in it and work with bloggers there, advertise your product and develop.
This video was produced with the financial support of the European Union and the German Federal Ministry for Economic Cooperation and Development, BMZ.