The business plan is the elaborated and structured summary of your business idea or business concept. In the business plan describes:
- how your business idea should work (strategy)
- to whom your business idea is directed (target group)
- where the opportunities and risks lie (SWOT analysis) and
- whether your business idea is worthwhile at all (financial section).
And very important: Whether your business idea is also worthwhile economically, check with the financial plan as part of the business plan. In the financial plan you calculate turnover, costs and results. You also carry out liquidity planning and determine the capital requirements of your project.